Sales Text Message Examples for Driving More Pipeline and Closing More Deals

Top Sales Text Message Examples That Convert

Texting is no longer just a casual form of communication between friends. In today’s fast-paced, mobile-first world, it has become one of the most powerful channels in business communication. Over 5 billion people use mobile phones worldwide, and the average response time to a text message is around 90 seconds. If your sales team isn’t using SMS as a core strategy, you’re likely missing out on a high-performing channel.

Industry-specific sales text messages are particularly effective. Why? Because personalized communication resonates. Each industry has its own customer behaviors, preferences, and pain points—which is why sending a one-size-fits-all promotional SMS won’t get you far. Customizing your message by industry allows you to:

• Craft a professional text message that speaks the customer’s language.
• Time your message around relevant events or cycles.
• Increase open and response rates by delivering relevance.

Whether you’re in sports, retail, healthcare, SaaS, or finance, having sales SMS templates aligned with your audience’s needs can help you drive more pipeline and close more deals. Below, you’ll find a variety of sales text message examples tailored by industry, plus tips on crafting an effective SMS campaign.

Sales Text Message Examples for the Sports Industry

The sports industry thrives on emotion, community, and timing. SMS marketing in this space is most effective when it taps into those feelings—creating moments that feel exclusive, exciting, and personal. Whether you’re reminding a fan about an upcoming game or offering a last-minute discount on merchandise, your text message should feel like it came from inside the locker room.

Text messages work well for announcing ticket drops, player appearances, or merchandise sales. For example, a quick “Congrats on the win! Here’s 15% off team gear” message can reinforce loyalty and drive conversions in the same breath. Segmentation helps, too—season ticket holders can receive VIP updates, while casual fans get reminders about special events or flash sales.

At its best, sports texting creates a sense of inclusion. Whether it’s a trivia contest, sneak peek of the new jersey, or a behind-the-scenes update, use your messages to make fans feel like part of the team.

1. “Hey [Client Name], just wanted to remind you about our upcoming game this weekend. As a valued season ticket holder, we have an exclusive offer for you – 20% off on all merchandise at the stadium. See you there! #GoTeam”
2. “Hey [Prospect Name], saw that you’re a fan of [Sports Team Name]. We have an exciting new package for season tickets with early access to player meet-and-greets. Interested in learning more?”
3. “Hi [Client Name], just wanted to say congratulations on your team’s big win last night! As a token of our appreciation, we’re offering you free tickets to the next home game. Let us know if you’d like to redeem them.”

Sales Text Message Examples for Retail

Retailers can use SMS marketing examples like flash sales, VIP invitations, and abandoned cart nudges to encourage conversions. Personalized promotional SMS messages increase customer loyalty and keep your brand top-of-mind.

Beyond standard promotions, retail businesses can use texting to send back-in-stock alerts, product recommendations based on purchase history, and birthday or anniversary offers. SMS campaigns that use dynamic customer data—like purchase behavior or browsing history—can dramatically improve engagement.

Incorporating urgency and exclusivity in retail SMS campaigns is a proven tactic. Phrases like “limited time,” “early access,” or “members-only” encourage recipients to act fast. Text message marketing in retail also allows two-way conversations—giving shoppers the option to ask questions, reserve items, or book appointments with associates.

Retail SMS marketing also enhances the customer journey by offering immediate access to loyalty rewards, flash promo codes, and seasonal lookbooks. Retailers can even automate personalized reminders when items are low in stock or trending, making clients feel like they have insider access. For brick-and-mortar locations, SMS can drive foot traffic through geo-targeted offers and curbside pickup notifications, ultimately blending digital engagement with in-person conversions.

1. “Hi [Customer Name], it’s our VIP sale event this weekend and as one of our loyal customers, we’re offering you an extra 10% off on all purchases. Don’t miss out!”
2. “Hi [Prospect Name], we noticed that you’ve been eyeing our new collection online. We’d like to offer you a special discount as a first-time customer – just use the code ‘NEW10’ at checkout.”
3. “Hey [Client Name], it’s National Lipstick Day and we’re offering a buy-one-get-one-free deal on all lip products. Come visit us in store or shop online to get your hands on this offer before it’s gone.”

Sales Text Message Examples for SaaS Companies

Sales SMS messages have emerged as a powerful tool in the arsenal of businesses across industries. This direct, cost-effective, and personalized form of communication enables companies to reach their prospects and clients on the devices they use most frequently. The immediacy of text messages ensures that your message gets read almost instantly, often resulting in quick actions from the recipient.

An SMS sales software also boasts a particularly high open rate compared to other forms of communication, making it a compelling choice for time-sensitive offers, reminders, or updates. Furthermore, SMS allows a more personal connection with customers, fostering strong relationships that can lead to improved customer loyalty and increased sales.

In SaaS, text messaging can support nearly every stage of the sales funnel—from nurturing leads to supporting post-sale onboarding. Texts can guide prospects through setup processes, highlight underused features, or direct them to valuable content. Plus, integrating your SMS outreach with your CRM helps track where users drop off or need help, allowing your team to send timely, relevant check-ins that improve activation and retention rates.

1. “Hey [Client Name], just wanted to check in and see how you’re enjoying our software so far. We’d love to schedule a call to go over any questions or concerns you may have.”
2. “Hi [Prospect Name], we have a limited-time offer for our software – 30% off for the first six months. Let’s set up a demo and see how it can help improve your business operations.”
3. “Hey [Lead Name], I saw that you recently added XYZ software to your stack. Our product integrates seamlessly with and we’d love to show you how it can enhance its capabilities. Are you available for a quick call this week?” and we’d love to show you how it can enhance its capabilities. Are you available for a quick call this week?”

Sales Text Message Examples for Healthcare

Healthcare organizations use SMS to boost patient engagement while keeping messages short, informative, and confidential. HIPAA-compliant texting allows clinics to send appointment reminders, notify clients about preventive care services, and follow up on ongoing treatment plans.

Effective healthcare SMS campaigns center around accessibility and reassurance. Clients may be juggling appointments, insurance requirements, and multiple providers—so a clear, friendly text can build trust. Messaging for elective services, seasonal promotions, or educational resources can also increase awareness and bookings.

When it comes to healthcare, confidentiality and tone are essential. Always avoid including sensitive information in texts, and opt for neutral, inviting language. The result? Better communication, improved attendance, and stronger provider-client relationships.

1. “Hi [Customer Name], it’s time for your annual wellness checkup. Schedule today and take the first step toward a healthier you. Call us or click here to book your appointment.”
2. “Hey [Customer Name], we’re offering a limited-time discount on dental cleanings for new clients. Book by Friday to claim your offer.”
3. “Hi [Customer Name], did you know you’re eligible for a free flu shot with your insurance? Call us today to schedule a convenient time.”

Sales Text Message Examples for Staffing & Recruiting

Staffing and recruiting firms rely on real-time communication to move candidates through the hiring process quickly. Texting enables fast follow-ups, immediate scheduling, and prompt updates—all critical to reducing time-to-fill.

A great sales SMS in recruiting strikes a balance between professionalism and friendliness. Whether you’re alerting candidates to new job openings or confirming interview details, your message should be direct and conversational. Job seekers prefer convenient communication methods, and texting is often faster and more effective than phone or email.

Recruiters can also use SMS to send reminders about skill assessments, share onboarding documents, or collect feedback post-placement. Personalized outreach not only increases response rates but also builds long-term relationships with candidates.

Text messaging is especially helpful for managing high-volume roles or urgent job placements. By leveraging templates and automations, recruiters can scale their outreach while maintaining a human touch. Quick-response capabilities enable back-and-forth communication for scheduling, answering FAQs, and checking availability, which keeps candidates engaged and informed throughout the hiring journey. It’s also an excellent tool for staying in touch with a warm candidate pool for future openings.

SMS can also support internal operations by helping recruiters quickly coordinate with hiring managers, confirm interview panel availability, or share shortlists with clients. It’s a flexible and powerful tool that improves the candidate experience while giving teams more control over communications.

1. “Hi [Customer Name], we have an exciting new opportunity for a Marketing Manager in Denver. Would you like to hear more about it?”
2. “Hey [Customer Name], just checking in to confirm your interview tomorrow at 10 a.m. Please reply YES to confirm.”
3. “Hi [Customer Name], congratulations on your placement! We’ll follow up with onboarding instructions soon. Let us know if you have any questions in the meantime.”

Sales Text Message Examples for Real Estate

Real estate is a fast-moving industry, and SMS helps agents stay connected with buyers and sellers in real time. Text messages allow professionals to share listing updates, confirm showings, and nudge prospects toward the next step.

In competitive markets, speed matters. A quick sales text can help buyers get in first for showings or move faster on offers. Using personalization—such as referencing a neighborhood or feature they liked—can increase engagement.

Agents can also use text message marketing to announce price changes, invite clients to open houses, or share financing resources. Follow-up SMS messages can keep prospects engaged even after a showing, helping them feel supported throughout the journey.

SMS can also be used to build and nurture long-term relationships with past clients and leads. A quick “Thinking of selling? Here’s your home’s estimated value” message can re-engage homeowners. For buyers, sending curated property suggestions that match their preferences adds convenience and value. Texting also supports referral generation—happy clients can be invited to share your contact details with friends and family with just a simple reply.

Another advantage is how SMS bridges the gap between online and offline real estate touchpoints. Texts can guide potential buyers through next steps after a website visit, a property tour, or an email campaign. They offer a personal connection, faster responses, and help build trust with both first-time buyers and seasoned investors.

1. “Hi [Customer Name], we have a new listing that matches your criteria in Brookfield. Would you like to schedule a tour?”
2. “Hey [Customer Name], reminder: your open house appointment is this Saturday at 1 p.m. Let me know if anything changes.”
3. “Hi [Customer Name], just wanted to follow up on the property we viewed last week. It’s getting a lot of attention. Want to chat about next steps?”

Sales Text Message Examples for Financial Services

For financial professionals, trust and security are everything. That’s why a professional text message must communicate value while respecting compliance. Texting can be used to send appointment reminders, share helpful updates, or invite clients to learn about new services.

SMS marketing examples for finance should be clear, concise, and action-oriented. Avoid technical jargon and focus on benefits: faster processing, better rates, or free consultations. Because regulations vary, always keep sensitive client information out of your texts.

Text messages in this space can also remind clients of application deadlines, share educational content, or invite them to financial planning events. SMS adds a human touch to financial services, making complex offerings more approachable.

Another major benefit is the ability to use SMS for onboarding and account updates. Clients appreciate being informed, especially when setting up new accounts, transferring funds, or updating documentation. Financial advisors and institutions can also send texts to announce changes in interest rates, new product launches, or tax tips during filing season. With the right cadence and messaging strategy, texting becomes a seamless part of a client’s financial journey—one that fosters trust, loyalty, and stronger engagement.

1. “Hi [Customer Name], our new cashback credit card offers 5% on groceries and fuel. Want to learn more or set up an application?”
2. “Hey [Customer Name], it’s tax season! Schedule a free consultation to get the most out of your return.”
3. “Hi [Customer Name], we’re offering no-fee consultations for new retirement planning clients this month. Let us know if you’d like to reserve a spot.”

Sales Text Message Examples for the Marketing Industry

Marketing professionals rely on creative, value-driven messaging that sparks curiosity and builds interest. Texting in this industry works especially well when promoting events, sharing insights, or offering high-ROI tools tailored to a brand’s unique audience.

Effective marketing text messages are clear, friendly, and focused on relevance. Sales text examples can include new platform demos, limited-time consulting offers, or campaign results that serve as social proof. Highlighting benefits, such as increased reach, engagement, or ROI, grabs attention and drives responses.

Marketing agencies and consultants can also use SMS to reconnect with previous leads, follow up on proposals, or remind clients about seasonal planning sessions. Like any strong SMS campaign, timing and personalization are essential for standing out in a noisy landscape. Whether it’s B2B or B2C, business text messaging provides a flexible and immediate channel to move conversations forward.

1. “Hi [Lead Name], we have an exclusive webinar with industry experts discussing the latest trends and strategies in marketing. As one of our top leads, we’d like to offer you a complimentary ticket. Interested?”
2. “Hey [Client Name], just came across this new marketing tool that I think would be perfect for your business. Would you like me to send over more information and a demo link?”
3. “Hi [Prospect Name], have you considered adopting influencer marketing for your brand? Our team has seen great results with our clients, and we’d love to discuss how it can benefit your business. Let us know if you’re interested in learning more.”

State of SMS Engagement 2024

Looking to increase engagement with your candidates, prospects, and customers in 2024? Look no further! We conducted a survey paired with usage data to figure out which communication channels are most effective for which industry and size. Discover all of the tips about business communication and download our free report today!

Download 101+ Sales Text Message Templates

If you’re looking to build or refine your SMS campaign strategy, our comprehensive downloadable guide is the perfect starting point. The “101+ Sales Text Message Templates” eBook is designed to help sales professionals across every industry craft messages that actually convert. It’s packed with ready-to-use templates categorized by use case and sector, saving your team time while boosting results.

Whether you work in SaaS, retail, healthcare, marketing, staffing, or financial services, this guide includes:

• Real-world promotional SMS templates for driving urgency.
• Follow-up and re-engagement messages tailored to buyer journeys.
• Cold outreach text message examples proven to spark replies.
• Appointment confirmations, product update alerts, and more.

The guide is gated by email, so you can quickly access all templates and incorporate them into your CRM, SMS platform, or sales playbook. With personalization at the core of every example, you’ll be able to adapt your messaging to fit the unique tone, timing, and language of your prospects.

This resource empowers your sales reps to deliver scalable one-to-one communication without compromising quality. It’s ideal for teams looking to:

• Accelerate pipeline growth.
• Streamline their outreach process.
• Optimize message timing and relevance.

Download it today and watch your reply rates soar.

Why TextUs for Sales Text Messaging?

There are dozens of SMS platforms out there, but none are quite like TextUs. Built specifically for high-performance teams, TextUs makes it easy to send professional text messages, track engagement, and scale personalized outreach across your entire organization.

Here’s why thousands of companies choose TextUs:

CRM & ATS Integrations

TextUs integrates seamlessly with your existing tools—Salesforce, HubSpot, Bullhorn, Greenhouse, and more. That means your reps can manage conversations within the platforms they already use, streamlining workflows and saving time.

Campaign Tools for Every Stage of the Funnel

Run automated SMS campaigns for everything from event promotion and demo scheduling to trial conversions and onboarding. TextUs allows you to create segmented lists, schedule texts in advance, and send drip campaigns based on behavior or timeline.

Personalization at Scale

Even in high-volume outreach, your messages don’t have to feel robotic. TextUs lets you personalize fields like customer name, company, or industry to ensure each SMS feels like it was crafted one-to-one.

Real-Time Analytics and Reporting

Track delivery, response, and conversion rates in real time. TextUs provides detailed performance dashboards so you can see which messages are working and where there’s room to optimize.

Use-Case Versatility

Whether you’re closing deals in B2B sales, filling positions in recruiting, promoting offers in retail, or educating prospects in healthcare, TextUs adapts to your strategy. Our platform supports conversational, compliant messaging across every industry.

In a world where immediacy matters, TextUs helps you stay ahead of the curve. The combination of intelligent features and human-centered design makes it the go-to tool for teams who want to move faster, connect deeper, and convert more.

Ready to see it in action? Learn more today.